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Digital Marketing Grip

This website is created to help people learn digital marketing both theoretically and practically. Apart from doing different courses in digital marketing from different organizations, you can also learn the basic digital marketing here for free. It will just take your effort, not money to learn digital marketing here. So be devoted  and learn digital marketing which is a crucial part of modern business and marketing and surpasses traditional marketing to some extent. Be a self- learned and self- made digital marketer and conquer the new era.

Digital Marketing

 Digital Marketing

Digital marketing is all about doing marketing or advertising using traditional and new digital channels such as websites, social media, mobile applications, email or search engines, and others.

Digital marketing is traditionally done both online and offline and it includes different types of paid and non-paid digital marketing strategies and techniques such as:

  1. Pay-per-click advertising (PPC)
  2. Search engine optimization (SEO)
  3. Email marketing
  4. Content marketing
  5. Mobile marketing
  6. Social media marketing
  7. Forum marketing
  8. Affiliate marketing
  9. Marketing automation
  10. Influencer marketing
  11. Referral marketing

Benefits of Digital Marketing:

 Digital marketing benefits businesses irrespective of their sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows more personalized marketing. The other benefits of Digital Marketing are

1.The most powerful way to reach globally

You can reach global audiences through digital marketing at a very small investment. Thus it is the most powerful way to reach globally.

  1. Cost-effective

Digital Marketing is the most cost-effective way to market your business.

3.Tracking and measurement:

 You can measure your campaign success with web analytics and other online metric tools. Through analytics, you can obtain detailed information about how customers use your website or respond to your advertising.

  1. Customized Offer:

 By linking the customer database with your website you can send customers customized offers when they enter your website. Thus conversion chances increase.

  1. Frankness:

 With the power of social media, you can become frank with your customer and also can create a loyal customer base.

  1. Social Currency:

 You can create an engaging campaign through content marketing using social media sites. These contents may become viral and create social currency for you.

  1. Increase in conversion rates:

 Nowadays making conversions are just a click away which is the result of Digital Marketing.  

Disadvantages of Digital Marketing:

There are also some disadvantages of Digital Marketing. These are described below.

  1. Lack of knowledgeable and efficient employees:

 Many employees lack the knowledge of using proper tools, strategies, and methods of Digital Marketing.

 2. Extensiveness:

Content creation, Optimization of advertising campaigns may take a lot of time. So digital marketers should be aware of whether the return on investment is worth their time or not. Different analytical tools can be used to measure the result.

 3. Excessive competition:

You will also face global level competition as so many people are here to avail the benefits of Digital Marketing. So, we can say that Digital Marketing is also very challenging. You have to show extraordinary performance to seek the attention of a large number of audiences who are also exposed to a lot of other campaigns and messages.

 4. Negative complaints and feedback:

 Negative feedback and complaints can damage your brand reputation. If you can not deal with negative feedback positively it can affect your business in the long run.

 5. Confidentiality and safety:

There are many legal issues to consider when collecting and using customer data for digital marketing. Take care to follow all privacy and data protection regulations.

From the above discussion, we can get an idea about Digital Marketing.

 

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