Keyword research made easy

Keyword research made easy | Secret tips that people won’t tell you

Keyword research, which is considered difficult sometimes, is made easy in this article. The most popular search engine Google is gauged to process 63000 search queries every second which equates to 5.6 billion daily searches and about 2 trillion global searches per year. Search results usually come from blogs, social media sites, Q and A sites, and forum sites. Websites usually optimize their content with appropriate keywords so that those contents can fulfill the searcher’s intent. Google wants to serve its users with the most quality content that also fulfills their queries. In this article, I am going to discuss an easy keyword research method that can guide you to find the best keywords for your website.

What is keyword research?

Keyword research is the process of discovering and analyzing the terms that people use to search their queries. This process leads to detailed research that unveils search volume, keyword difficulty, CPC, GV, CPS, and parent topic for a keyword.

Here, SV= An estimation of the average monthly number of searches for a keyword over the late 12 months of data.

GV= Global search volume shows how many times per month, on average, people search for the target keywords across all the countries.

KD= Keyword difficulty gives an estimation of how difficult it is to rank on the first page of Google.

CPC= CPC (cost per click) is an online advertising revenue model in which websites charge advertisers depending on how many times users click on a display ad attached to their site.

CPS= The cost per sale (CPS), sometimes known as pay per sale, is a measure used by advertising agencies to determine the amount of money paid for each sale generated by a certain ad.

What is the importance of Keyword research?

Photo: This pie chart shows the importance of Keyword research

Keyword research is the key to writing content on the internet. Search engine optimization work revolves around keyword research. Proper keyword research will give a proper kickstart of the content strategy. Writing content without proper keyword research is like walking in the street blindfolded. You will never know where to reach and how to reach without proper keyword research. If you do not research the search volume of a keyword you will never know how much traffic you are likely to get from the search engines. If you do not research the keyword difficulty you will never know how much effort you need to bring your content on the first page of Google. You need a complete analysis to give a strategic start to your content strategy. According to a study, a big percentage of pages receive no traffic from Google because of a lack of proper keyword strategy.

Following are the key points why you need a proper keyword research strategy

Your guideline to be on the first page:

A keyword research strategy will guide you on how to be on the first page of Google that is how much rich content you need to create to outrank your competitors and how much effort you have to put to stay on the first page can be well understood from keyword research. For more tips, you can read: Whitehat SEO link building techniques

 Searcher’s intent:

 Keyword research will give you an idea of what people are looking for on the internet and you can plan your business accordingly.

 Probable conversion rate:

 Keyword research can give you an estimation of the probable conversion rate. Through keyword research, you will get an idea about how to target the right audience for your business.

Relation between keyword research and SEO

Keyword research and SEO are closely related to each other. Keyword research is an indispensable part of SEO. In SEO, keywords mean focused keywords and phrases that gives the search engine a signal about what that content is about. Thus search engines become able to show that content to relevant search queries. That’s why a suitable keyword is also important from a search engine’s perspective. Thus keyword research affect SEO.

Keyword research made easy:

In this stage, I am going to show how to simplify keyword research and find out effective keywords for your site that are easy to rank. If you follow this keyword research strategy and then write a quality article then you will surely rank to the top pages of the search engine. Following are the steps,

Find out the top players in your industry:

At the first stage of keyword research, you need to find out those websites in your industry which are performing well that are getting the most traffic from search engines. An easy way to find out those sites is to put a keyword about a topic in your industry and see the results of the top pages. Here you will find some pages. Just like this put some other keywords and explore the results. Try to find out at least five sites that are doing well in your industry.

For example, your targeted industry is “Digital Marketing”. Now you can search by giving a keyword like “Search Engine Optimization”. Now explore who ranks in the top ten.

Category listing: 

Now explore the common categories that those websites possess. For example, your industry is “Digital Marketing”. Common categories can be like “Search Engine Optimization”, “Social media Marketing”, “Content Marketing’’, “Pay-per-click Marketing” and “Mobile Marketing”. All these categories can be a niche itself. Now you can find out more narrow niche from this niche like “Facebook marketing” can be a narrow niche within “Social Media Marketing”.

Get your niche related keywords:

At the first step, we have got five top sites related to our industry. Now we have to explore those websites. A paid tool like “ahref” will give a better result in this case. Now go to the site explorer option from the “ahref” and explore those five sites one by one. Filter the KD from 0-3 and include the keywords relevant to your niche and micro-niche. Now export those keywords.

Ways of determining final keywords for your site: 

The following infographic explains the best keyword research strategy which is based on manual research.

Photo: This infographic describes a manual keyword research method

From the extracted keywords find out 10 final keywords from all five keywords. Thus you will get 50 keywords. Make a competitor analysis of these keywords using “ahref” paid tool. Now you will have to check all the keywords manually.

For a manual check-up, you have to follow the following five criteria to find out the final keywords that you are going to work with.

Underserved or less focused content on the first page of Google:

At first, make a Google search and analyze the results. Thoroughly look at the title and try to understand if the title goes with the search intent of the keyword. First, think about what might be the searcher’s intent when they type that keyword and then look at the results and try to understand if most of the results on the first page are able to fulfill the searcher’s intent or not. If most of the results are not relevant then you can consider it a good keyword to work with.

Social media sites:

If there are one or more social media sites on the first page of Google then you can consider it a good keyword to work with. Social media sites on the first page of Google give an indication that there is not enough information about that keyword on blogging websites. But if you see a video sharing social media like “Youtube’’ on the first page it may give a signal that people will love to see video related to that keyword than reading blogs. For example, if you search by the keyword “how to take a screenshot on pc’’ then you will see video results from “Youtube’’. It means that people prefer video results from this kind of keyword. You can try to make a Youtube video instead.

Comparatively new sites on the first page of Google:

If you can see that there are comparatively new sites on the first page of Google for any keyword then you can consider that keyword a good keyword to work with.

 The lower number of backlinks:

 After analyzing the backlinks of that keyword with “ahref”, if you find out that the keyword has few backlinks then consider that keyword an Easy keyword to work with.

  Low DR/UR on “ahref”:

 You can check the DR/UR of the sites ranking on the first page of Google by using different SEO tools. Websites with low DR/UR are Less competitive and you can take that keyword.

 The total number of indexed pages:

 If most of the sites ranking on the first page of Google has less than  150 indexed pages then it is a good sign i.e you can take that keyword.

 While choosing a new keyword to work you must follow the above criteria or at least the first 3 to 4 criteria to get the best result.

 What are the different keyword research tools:

 For a full understanding please read Keyword research tools in SEO.

 Long-tail keywords or short-tail keywords | which one to choose?

 Long-tail Keywords:

 Keywords that contain 3 or more words are usually known as long-tail keywords. Long-tail keywords are comparatively easier to rank than Short-tail keywords as the majority of the well-known and mighty websites use  Short-tail keywords.

 Short-tail Keywords:

 Short-tail keywords are highly competitive and difficult to rank and usually also have a high search volume.

   KGR (Keyword Golden Ratio) Keyword research concept:

  Whether you are working with a blog website or service website you always have to rank on the top page of the Google search engine if you want to stand out. But this process is not that easy and swift. But you can always reap the benefit of using the KGR keywords research concept and leapfrog the competition.

KGR stands for Keyword golden ratio. KGR is actually a data-driven technique to rank your website with some keywords which are underserved or not so popular on the internet world. This keyword research concept is developed by Doug Cunnigton.

What is the Keyword Golden ratio:

KGR=  number of allintitle results/monthly local search volume

<.25                  <.25-1               <1

Great              Might work         Bad

Now a question may arise in your mind about what this allintitle is. Let me give an explanation.

What is allintitle:

allintitle is basically an advanced google search operator that shows the results with all the words in the meta title of the post.

In this article, I tried to write an easy keyword research method that is also effective. Anyone can follow this method of keyword research and get a proper idea of how to rank on the first page of Google.

Photo: Keyword research made easy with KGR method

From this picture, we can get an idea about how to search for KGR keywords. Remember you always have to search for keywords that have less than 250 monthly search volume. You can check it manually or you can take help from any paid tool like SEMrush to filter out all the search volumes that are above 250. 

From the above discussion, one can have a very clear idea about keyword research and be able to rank articles. This is perhaps a very easy keyword research method.

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Priyanka Nag

M.B.A in Marketing from the University of Chittagong. A Google certified Digital Marketer knowledgeable and well-conversant in SEO, Content writing, Social Media Marketing, WordPress website customizing, Youtube channel Management and video editing, blogging.

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